Earth Day: Recycling Bias

7 Apr

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This Earth Day nugget came from our favorite commenter, Mara.

National Public Radio: How Recycling Bias Affects What You Toss Where

The short version is that Boston University Marketing Professor Remi Trudel found that volunteers were more likely to toss paper into the trash can if it was torn or crumpled up. They also found that cans were more likely to wind up in the garbage if they were dented. He credits the perceived usefulness of the recyclable item as a bias factor when we sort our recycling. Once we become aware of the bias, it takes less than a few seconds to correct the error.

Happy sorting!

~Robin

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2 Responses to “Earth Day: Recycling Bias”

  1. Mara April 8, 2014 at 5:46 pm #

    Thanks, Robin!

Trackbacks/Pingbacks

  1. Earth Day: All In One Place | Without a Map - August 27, 2014

    […] Day: @ your Library April 5, Earth Day: Cheat Neutral April 6, Earth Day: Weekend Images April 7, Earth Day: Recylcing Bias April 8, Earth Day: Exercise and the Environment April 9, Earth Day: Upcycled Bread Clip Picture […]

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